Digital Marketer

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Technical Competencies:

• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
• Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms.
• Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of digital media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
• Uses digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows:
  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company defined ‘customer standards’ or industry good practice for marketin
  • company, team or client approaches to continuous integration
• Can operate effectively in their own business’s, their customers’ and the industry’s environments

Typical Job Roles:
Digital Marketing Assistant / Digital Marketing Executive / Digital Marketing Co-ordinator / Campaign Executive / Social Media Executive / Content Co-ordinator / Email Marketing Assistant / SEO Executive / Analytics Executive / Digital Marketing Technologist. 

​Entry Requirements:
Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

​Duration:
The duration of this apprenticeship is typically 12-18 months.

Standard Code	Apprenticeship Level	Standard Components	LARS No.	Standard ID
​78	Advanced (Level 3)	BTEC Level 3 Diploma in Professional Competence for IT and Telecoms Professionals	50112910	ST0122
		BTEC Level 3 Diploma in ICT Systems and Principles	50114359
		Digital Marketer Personal Attributes and Behaviours	Z0001897
		Functional Skills Maths Level 2	60342687
		Functional Skills English Level 2	60342900
		EPA	n/a

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